WHAT IS SEO?HOW CAN SEO HELP A BUSINESS GROW ONLINE?

Millions of users visit search engine (say, google) per day. The search engine helps these million of users with the answers they are looking for. To survive in highly competitive digital market, SEO is a really important and effective strategy businesses opt to grow their business online.

WHAT IS SEO?

SEO stands for search engine optimization. SEO is the process of optimizing a website’s content such as title tag, meta description,keywords,images and text to improve a website’s ranking in search engine results page.

SEO

HOW DOES SEO WORK?

Every search engine has its own algorithm, based on which they display results after a search is made.Search engine performs different activities in order to rank a website in their results page.

  • CRAWLING- Every search engine has its own crawler which is basically a software. Some call it bot or spider too. Crawling is basically when a bot reads your website’s pages and its content.
  • INDEXING- Indexing is the process of storing a website page’s and its data in search engines database.
  • RETRIEVAL- Retrieval is fetching the data from search engines database when a user searches for it.
  • RANKING- When a search is made, search engines provides numerous results. The pages with more user response are placed rank wise in the results page.

WHY IS SEO IMPORTANT?

  • Users are most likely to click one of the top 5 results in the search engine results page.
  • SEO can help you rank better in search engine.
  • SEO can improve volume and quality of traffic to your website.

HOW CAN SEO HELP YOUR BUSINESS?

Due the increasing number of internet users, businesses have turned up towards  digitalizing their businesses. To grow a business online, it is really important to make a website visible in search engine. Many small and big businesses have started to invest in SEO. Because the internet in full of rivals and if you don’t invest in SEO, your competitor will get ahead of you. Take a look below on how SEO can help your business grow.

Generate More Traffic-

Once your website ranks in the first page of search engine results, you will start gaining more traffic than ever.Users will more likely click on your link and visit your website.

Brand Awareness-

Whether you’re a new business or old, big or small, Inorder to drive more sales building a brand is really important. SEO will help you increase your business’s visibility in search engine, thereby lot of your target users will be aware of your business.Thus,SEO also helps create brand awareness.

SEO Is Cheaper Than Ads-

You can be in the top of the search engine results page just by running ads which will cost you a good amount of money.Once you stop paying money and your ad stops running, your website will stop ranking. But if you perform proper SEO on your website,within some time you will be able to rank on the search engine results page.Which will be a lot cheaper and provide long term results.

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