HOW TO INCREASE ORGANIC TRAFFIC TO A WEBSITE?
In this era of Facebook ads and Google ads you can gain traffic rapidly by running ads on those respective platforms. Pay for the ads and you will get the traffic. But that is not sustainable. Once you stop paying, they stop running your ads. So your website stops getting the traffic.
If you are looking to increase traffic to your website and can’t afford to pay for it, this post might be helpful to you. It is possible to gain organic traffic to your website without spending a penny. But if you’re looking for some easy fix, then that’s not going to happen. Nothing comes free, you either pay for it or do the hard work by yourself.
CREATE QUALITY CONTENT
“CONTENT IS THE KING”. This is the most commonly used phrase in the field of digital marketing. If you want people to follow your work, then they must gain something from you in return. Create content that adds value to your audience.
Your website represents your business. It’s the first impression a potential customer may have of your business.
If you wouldn’t deliver a sub-par product or service to your customer, why publish low quality blog post on your website?
Search engine loves frequently updated sites so does users. A site which is updated consistently tells users that you’re serious about providing good content, which lets them invest their time into reading it.
Aim for once a week minimum. Usually, the more the better. But if your running a business or doing a job at the same time, it is difficult to publish content more often. Just focus on quality of the content rather than quantity.
PROMOTE ON SOCIAL MEDIA
Create an account on all possible social media platforms and promote your business using content published on your website. Social media has the most number of users on the internet. Most importantly they are the active users. Right after waking up to before going to bed, people are active on social media. So you have a huge number of user base whom you can connect to and let people about your website or business.
Join groups on social media relevant to your business and promote your content. These groups have a huge user base and you will gain a lot of organic traffic from it.
JOIN Q&A FORUMS
Q&A forums like Quora gives you opportunity to answer queries made by users. So by answering to queries relevant to your business you can reach out to more organic and potential audience. Give valuable answer to the query and place a link of your website below it, and the users might visit your website. Thereby you can gain a lot of traffic from Q&A forums by simply providing valuable solution to user queries.
But remember don’t answer to queries irrelevant to your business just to place your website’s link. It would add no value and would be considered spammy.
FOCUS ON SEO (search engine optimization)
The best way to get a hell lot of traffic to your website is to rank on SERP (search engine results page).
For example – You run a travel blog and you have content published on ‘15 best beaches on Miami’. So if someone visiting Miami wants to visit beaches, he would simply go to search engine (eg- google) and search the keywords ‘Beaches In Miami’. Then google would show results based on the search made by user. Now, if your website gets ranked for those keywords, the user could click on the link and visit your website. You now gain traffic without running ads, by simply optimizing your website to rank on search engine.
So by doing SEO on your website you can rank on search engine and gain a lot of traffic. And that too for free.